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Application virtualization is the process of allowing users to access an application that’s not installed on their local computers but being delivered to them from an external server.

Software companies that develop local Windows applications use application virtualization to expand their user base.

The last few years have seen a rapid growth of remote work and the rise of web apps (applications that users can access to via their web browsers). Software companies can reach global users by delivering their apps from the cloud, instead of offering local installs.


GO-Global is a Windows® application publishing solution built for independent software vendors. It helps software companies deliver Windows apps to their user base as a native web app.

GO-Global delivers your application in a reliable, secure, low-cost way, from any location, device, or operating system.

To end users, your application appears as though it’s running locally, with all features, functions, and branding retained.

No, you don’t. GO-Global provides full replacements for Microsoft’s multi-session functionality and its Remote Desktop clients, display driver, protocol, internet gateway, and management tools.

GO-Global can save you at least 40% over other multi-user remote access solutions.

GO-Global is a perfect fit for independent software vendors that develop Windows applications and want to move to a cloud-based, subscription model. Software companies can choose to rewrite their application (which is costly and time-consuming) or use a platform like GO-Global to deliver their application to users.

GO-Global is also used by Managed and Hosted Service Providers (MSPs/HSPs) to allow end users to access and use Windows applications from anywhere.

The third group who benefits from GO-Global is enterprise companies delivering Windows applications to their employees when VDI or DaaS is overkill. In these scenarios companies only need to deliver one or a few applications and not an entire desktop to their employees.

GO-Global is trusted by customers in different categories, including ERP, financial and trading services, accounting, hotel management, CRM, and requirements management.

You can choose your preferred cloud provider. GO-Global customers can run applications from a private, public, or hybrid cloud. We’ll never push you towards a specific cloud vendor.

GO-Global is different from other multi-user remote access products like Microsoft Remote Desktop Services (RDS) and Citrix in 3 primary ways:

  1. User experience
  2. Reduced costs
  3. Support & maintenance

1. User Experience: because GO-Global fully replaces RDS functionality, user login time is reduced, applications look and behave like they’re running locally, and printing is far less problematic. Additionally, GO-Global is completely transparent to users, so they can focus on working with your Windows application, not the remote access solution.

2. Reduced costs: because GO-Global does not use RDS, companies using GO-Global functionally eliminate extra licensing costs, which can save up to 40% over other multi-user remote access solutions. For independent software vendors that need to deliver one or a few Windows applications instead of a full desktop, GO-Global delivers significant savings of up to 70%. And since GO-Global is licensed by concurrent rather than named user, licensing costs are lower than other solutions because you need fewer licenses.

3. Support & maintenance: because GO-Global was purpose-built to deliver Windows applications from any cloud, not full desktops, it doesn’t need the infrastructure complexity built into RDS, Citrix, and VMware Horizon. GO-Global makes far more efficient use of computing and human resources. GO-Global can be installed and configured in as little as 15 minutes and GO-Global implementations are managed from a single console.

There are 2 main differences with GO-Global’s pricing vs popular alternatives such as Citrix, Microsoft RDS or VMWare.

Concurrent user model: With GO-Global, you only pay for actual usage. You might have 1,000 people who need the software, but only 300 of them are using it at the same time. Instead of charging you for 1,000 licenses, you’d only pay for 300 licenses with GO-Global, to support a max of 300 users logged in at the same time.

No need to pay for unnecessary licenses: GO-Global replaces Windows multi-session functionality, GUI hosting functionality, and RDS components, eliminating the need for unnecessary extra licenses for each user.

Based on these differences and the reduced cost of maintenance, customers see anywhere from 40% to 70% savings by switching to GO-Global. Visit our pricing page for more details.

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